Subscription Flow
NOVEMBER 28, 2023
A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.
SaaStr
MARCH 25, 2021
Shopify is #1 in so many market segments, but for “bigger” SMBs BigCommerce (and perhaps less-custom enterprise deployments) is arguably #2 to Shopify. It’s much smaller than Shopify, at $170m ARR vs $3B+ ARR, but it’s still plenty big for us to learn a lot from this big but not #1 player in the market.
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FastSpring
AUGUST 2, 2023
Now as a successful international business, TestDome has been with FastSpring through all of it, and even when other payment platforms launched intriguing new products, Mario never saw a good reason to leave FastSpring. Our customers have been quite happy with the service.” Here’s why. Set up a demo or try it out for yourself.
OPEXEngine
FEBRUARY 1, 2022
When it comes to IPOs, 2021 was an excellent year for SaaS companies. Accelerated digital transformation across industries put SaaS companies firmly on the hypergrowth path. According to Gartner , the SaaS industry has grown from $35 billion in 2015 to $145 billion in 2021. Focus on a multi-year horizon.
ProfitWell
JANUARY 30, 2020
Choosing a product pricing strategy is a momentous decision for any young SaaS company. Not only does it define your early monetization strategy, but it also heavily influences what market segments you’re likely to appeal to directly and how your product will be perceived. One way to do that is through price skimming.
OpenView Labs
JANUARY 29, 2020
Freemium in SaaS is old news. The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. SaaS companies have gotten much smarter about when to apply a freemium model to their products – and how to do it.
Tom Tunguz
MARCH 17, 2016
In these markets, concepts like Westendorp Price Sensitivity and conjoint analyses work. But to incite disruption requires a different set of marketing skills. Viewing the SaaS world through this lens, disruption means enabling users to do things for the first time. At least that’s the way the theory goes.
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