Market Segmentation Payment Methods Pricing SaaS Payments 
FastSpring
AUGUST 2, 2023
Now as a successful international business, TestDome has been with FastSpring through all of it, and even when other payment platforms launched intriguing new products, Mario never saw a good reason to leave FastSpring. Our customers have been quite happy with the service.” Here’s why. Set up a demo or try it out for yourself.
SaaStr
MARCH 25, 2021
BigCommerce is an interesting eCommerce case study on many levels. Shopify is #1 in so many market segments, but for “bigger” SMBs BigCommerce (and perhaps less-custom enterprise deployments) is arguably #2 to Shopify. It’s done it by going more upmarket, and better monetizing partners and services.
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Subscription Flow
NOVEMBER 28, 2023
A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.
FastSpring
APRIL 13, 2023
Dopple’s earliest customers are already seeing a 40% increase in conversions, and 71% of their visitors interact with 3D-enabled products. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. They have dimension, they have shape, they have personality.
OpenView Labs
JANUARY 29, 2020
Freemium in SaaS is old news. The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. SaaS companies have gotten much smarter about when to apply a freemium model to their products – and how to do it.
ProfitWell
JANUARY 30, 2020
Choosing a product pricing strategy is a momentous decision for any young SaaS company. Not only does it define your early monetization strategy, but it also heavily influences what market segments you’re likely to appeal to directly and how your product will be perceived. One way to do that is through price skimming.
OpenView Labs
APRIL 20, 2020
Before reading on, please take this survey if you haven’t already: What pricing actions are you taking in response to the COVID-19 crisis? If you want to reflect more deeply on how market dynamics and value propositions are changing, please take this survey: What scenarios are you planning for? Building a pricing action portfolio.
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