Chart Mogul

MARCH 5, 2019

By divvying-up your audience and applying a personalized marketing strategy to each segment, each audience will then have its own funnel, unique messaging and unique incentives to purchase. “Segmentation gets people to make decisions” Travis Logan, CTO & Co-Founder, Justuno. That’s crazy!

Merchant Services 73

Merchant Services Scale New CTO CTO 73

SaaStr

NOVEMBER 13, 2024

SaaStr CEO and Founder Jason Lemkin sat down with Samsara CEO and Co-Founder, Sanjit Biswas to delve into the inner workings of a company that’s not only transforming its industry but is also a case study in brilliant strategy and execution. Ben Calderon, Samsara’s CTO who runs the hardware team did the hardware at Meraki.

Scale 274

Scale CTO Coach Technical Review New CTO 274

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MAY 2, 2019

And my retort was, for the first year, basically, well they’re the team that’s got my here so I’m going to stick with it, which I did for a year and then we kind of started turning around a little bit and saying, look, yeah, but are we growing as fast as we could be given the new reality of the ground? Vlad: So what’s the new reality?

Scale 196

Scale Business Sales Hiring CTO Hire 196

Intercom, Inc.

JULY 9, 2020

I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up.

Technical Advisors 217

Technical Advisors Scale Sales Hiring Sales Recruiting 217