FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

OpenView Labs

SEPTEMBER 10, 2020

I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. While his product was interesting, I respectfully declined as I could see the danger ahead. Product-market fit is key.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. What does it take to expand effectively?

SaaS Payments 277

SaaS Payments Scale Payment Services Payment Solutions 277

OPEXEngine

MARCH 9, 2021

As a longtime Core Member, we asked him to join our Go-to-Market Core Forum to share his thoughts on this theme and more. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay. Jay started building a team that truly understood what Zenefits could do in the marketplace.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

OpenView Labs

JULY 12, 2019

I’m an unusual messenger for the idea that there are limitations to what you can do with marketing analytics. But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do. Over the last ten to fifteen years, marketing has become much more reliant on data.

Data 52

Data Marketplace as a Service Advertising Branding 52