article thumbnail

The 4 Enterprise Sales Misconceptions for Startup Founders

OpenView Labs

If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. It’s a challenging market segment to tackle as you can’t take a one-size-fits-all approach. Product-market fit is key.

article thumbnail

How Dopple Is Defining an Emerging Market

FastSpring

And so I did early stints at Zillow, Tumblr and a company called Fiscal Note, all in different markets, doing different things in different market segments. It starts with self service. And so that was really about giving an even playing ground for for companies to navigate the policy market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Cold Outreach. Free Trials.

article thumbnail

SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

article thumbnail

There are No Shortcuts: 5 Hard-Won Lessons from Zenefits CEO Jay Fulcher

OPEXEngine

Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. It’s not just about delivering a superior product to the marketplace; rather, several stars must align,” he says. This clarity puts you on the path to product-market fit.

Scale 52
article thumbnail

Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

Shopify provides them with everything they need to start, sell, market and manage their businesses in a single platform. Our own company has evolved alongside our customers, broadening our services and products to meet the growing needs of an expanded range of entrepreneurs.

Data 52