The 4 Enterprise Sales Misconceptions for Startup Founders
OpenView Labs
SEPTEMBER 10, 2020
If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. It’s a challenging market segment to tackle as you can’t take a one-size-fits-all approach. Product-market fit is key.
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