A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)
SaaStr
JANUARY 7, 2022
Action & Tips: Take the time to conduct custom periodic studies of market research, category formation, gong call recordings, etc. Create a seminal, detailed white paper. 2 Marketing is All About Funnels. Lean on market research, buyer feedback, and empathy to understand your buyers and win more customers. .
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