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A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)

SaaStr

Action & Tips: Take the time to conduct custom periodic studies of market research, category formation, gong call recordings, etc. Create a seminal, detailed white paper. 2 Marketing is All About Funnels. Lean on market research, buyer feedback, and empathy to understand your buyers and win more customers. .

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The Market Education Bet and The Fundamental Tension Quadrant

Kellblog

We’re in Box 4: we care and they don’t, so we conclude that must therefore educate the (as we might dangerously consider them) unwashed in the market in order to make them care about AI/ML. We can write a white paper entitled, The Importance of AI/ML in Supply Chain Systems. I’ll scream it: MARKET RESEARCH.

Education 117
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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation.

Startup 178
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How Patagonia Built a Cohesive Online Brand Identity?—?and How You Can Too

The Marketing & Growth Hacking Publication

First, Do Your Research The first step in crafting a brand identity as focused and relatable as Patagonia is to do your market research. If you’re worried about the overwhelming amount of research out there, take a deep breath and start with basic questions. How will you visually represent your brand?

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Customer Decision Journey: How Customers Make Decisions

SmartKarrot

A well-researched content will give you complete leverage to do so. Having done that, you can create e-books, editorials, white papers, and blog posts that zero in on about outlining specific issues that your potential prospects are facing at the moment. Market Research , Product Development , Data Management to top the list.

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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process. Datawyze is what I call a new age marketing intelligence agency, representing that application of data and marketing research.

AI 98