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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

For instance, market research data can help you decide on effective product management strategies. Defining your marketing goals and objectives will help you to identify which data you need to achieve those goals. For example, your goal may be to increase conversion or boost customer retention. Gather data.

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What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Revenue growth rate : This measures the rate at which the company’s revenue is growing over a specific period. It reflects the effectiveness of the company’s sales and marketing strategies , market demand for its products or services, and the ability to capture market share. Conduct market research.

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What are Customer Insights [+ Examples and Best Tools]

User Pilot

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Provides the means to improve customer satisfaction and retention by creating a product with market fit.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Userpilot is a product growth platform. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). increase new feature retention).boarding). increase new feature retention) Pain points (e.g. build in-app experiences that increase product adoption and retention without coding).

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Content Localization: Step-By-Step Guide for SaaS Companies

User Pilot

The process includes translation. However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems. For example, you may need to make allowances for different date formats, currencies, or preferred payment systems.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. Monetization. Next is monetization. Retention.