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The Sales Enablement Bot I Built at HubSpot

Sales Enablement, SaaS and Growth

Today, everyone working in and around sales and marketing knows that bots are hot, in vogue and quite simply, of the moment. In my role leading sales enablement at HubSpot in EMEA, we deliberately carve out time to think about ways to leverage tools, technology and software that will make sales reps more effective.

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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019

Sales Hacker

The Data-Driven Sales Manager. The average tenure of a sales VP these days is just 19 months, according to Xactly CEO Chris Cabrera, who expects that number to drop lower as businesses become increasingly data reliant. Here’s how he sees data changing sales management. They also hire more diversely.

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Sales Hacker

What is Sales Operations? Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

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Top Global SaaS Trends You Should Know with Google Cloud and Zenoss (Video + Transcript)

SaaStr

In the last two years there have been so many new services around security, around machine learning that literally did not exist. But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. So the conversation is changing.

Cloud 165
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Building Your Sales Enablement Technology Stack

Sales Enablement, SaaS and Growth

The chart below shows the sales technology landscape - there are over 800 vendors listed and 38 different categories. Source: Sales Hacker It’s fair to say that the sales enablement category has mirrored the impressive growth of the sales technology landscape as a whole (up and to the right).

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Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. What Is Sales Automation?

Scale 65
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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

If you could spend a day with sales teams from some of the most successful companies in the world, what would you see? Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. They’re all on board – marketing, sales, product, customer success, and executive leaders. How do they do it?