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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. As a marketing leader, you come in and figure out segments to go after.

AWS 216
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Operational efficiency. One of the Amazon Leadership Principles , “Have Backbone; Disagree and Commit” does just that. Repeatable systems are efficient, consistent and help you scale.

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Achieving Customer Success Maturity: Focus Areas, Pitfalls, and Warning Signs

ChurnZero

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M Pre-Build Phase. Build Phase.

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How to Work With a Consultant: The Ultimate Guide

Neil Patel

Whether it’s recruiting top talent, determining compensation to align with company goals, or improving employee retention, an HR consultant can streamline everything using their leadership and communication skills. Operations Consultants. IT Consultants. IT is one area that is experiencing tremendous consulting growth.

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13 Ways to Satisfy Customer Needs and Exceed Customer Expectations

User Pilot

Cultivate a customer-centric culture from leadership down. Userpilot is a product growth platform with feedback, analytics, and engagement features. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are customer needs? Why is it important to satisfy customer needs?

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The Beginner’s Guide to Product Operations

SmartKarrot

Using product data and statistics, these professionals share best practices, tools, and tips in a collaborative environment, improving PMs’ daily responsibilities. Product Managers and Product Marketers have traditionally been responsible for the overall success of a product, in terms of sales, revenue, and external market factors.

Scale 10
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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

I know you have product market fit. We actually brought in a CEO for our series B, Eric Holston, and Eric was operational efficient. Matt went and ran product. He was the first CEO product. Totally failed leadership by the sales leader, if that’s the case. It was not a good time. You can do it.”