PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman
Sales Hacker
DECEMBER 1, 2020
And that tends to make the messages stick just from a sales enablement and getting the team on board with an idea. At Pendo that meant a lot of thought leadership, a lot of category creation work. And we were running it like a magazine and we built conferences around that. But I also think it makes the idea stick.
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