Sales Hacker

JULY 22, 2021

Marketing and sales team alignment is the mythical holy grail for most companies. Good cooperation between these two can skyrocket your growth, while the opposite might turn out to be a dead-end for further scaling. How to form a marketing and sales SLA that works. But it can also mean customer segments divided by their scale.

Scale 110

Scale Sales Marketing Metrics 110

Intercom, Inc.

JUNE 21, 2018

Adam: Given that it’s the foundation of Sales Hacker, how important do you see the roles of content and community in sales today? You need to build an efficient sales team…you can’t just throw money or headcount at things. That was the impetus for starting Sales Hacker. Is it getting their stack right?

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

SaaStr

DECEMBER 3, 2020

In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. What was Sam’s biggest lesson from scaling the sales team at Dropbox? Thinking of Dropbox, how does Sam justify the role of sales in a world of product-led growth?

Scale 168

Scale Sales Hiring Sales Recruiting Sales 168

SaaStr

JUNE 10, 2020

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. So I did take a hit as we scaled back a little bit, my team is now 32 people. We’re looking at everything we do from software to people. Our workforce is remote.

Travel 172

Travel Marketing Scale Outsourcing Services 172

Sales Hacker

APRIL 29, 2021

Your sales org is fundamentally different today than it was a year or two ago. With the advent of sales engagement platforms (SEPs) and other tools which make it easy to scale outbound sales communications, Rolodexes and spreadsheets are things of the past, with technology taking over many formerly manual steps.

Scale 103

Scale Sales Hiring Sales Headcount 103

ChurnZero

AUGUST 23, 2019

Q: If there is no headcount for a new CS ops person, what’s the best way to incorporate the function until you can get budget? If you look at a Sales Ops team, a lot of times that falls into the sales enablement bucket. A: That’s another great question. So, we needed Customer Success Ops in both segments.

Sales Hiring 40

Sales Hiring Scale Customer Success Retention 40

Sales Hacker

OCTOBER 2, 2020

What’s the difference between sales enablement and Sales Engagement? As sales leaders figure out how to do more with less, 9 out of 10 sales orgs consider a Sales Engagement Platform (SEP) critical to their team’s success. What is a Sales Engagement Platform (SEP)?

Scale 133

Scale Engagement Sales Sales Enablement 133

Hitenism

JANUARY 16, 2017

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Reduce sales ramp time by 30-50% via sales enablement. Double headcount every 6-9 months. Enterprise is a different animal.

Scale 147

Scale Venture Capital SaaS Headcount 147

Intercom, Inc.

FEBRUARY 1, 2018

I recently hosted Rachel on our podcast to learn why Slack needed to invest in growth marketing, what her team prioritized first, how they’ve partnered with Slack’s rapidly scaling sales team, and more. Starting and scaling growth marketing at Slack. The temptation is to scale it back too much.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174