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Growth hacking for mobile apps with Aleksandra Siciarz

Chart Mogul

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. Enter mobile. A bit of background.

Mobile 53
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The Need-to-Know Mobile App Marketing Resources for This Year

The Marketing & Growth Hacking Publication

Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. Forbes predicts that by the end of 2019, mobile advertising will drive as much as 75% of all digital spend. 385% growth through 2021.

Mobile 40
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Demand-Side Platform vs Ad Network: Which One Is Better For Media Buying?

The Marketing & Growth Hacking Publication

The fact is that Neanderthals weren’t so weak and simple-minded as many people may think. For media buyers, the DSP is a gateway to hundreds of traffic sources like desktop and mobile websites, mobile apps, SSPs and ad exchanges. For example, the Epom Market team developed the so-called Bidding Autopilot feature.

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

However, we’ve had a great team. If our conclusion is based on data that is manually entered by a sales team, it may just be that that’s the part of the process where the sales team is sloppier about entering that data in Salesforce, and therefore, that conclusion isn’t a reflection of reality.

Data 151
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10 Smart Ways To Build Your Email List 10x Faster

Teamgate

Which is an awfully bad news for marketers who need to keep their audience glued to their screens. Focus on developing strong relationships with your prospects and learn how to boost your credibility if it’s a little shaky. Team up with influencers . Social proof. Image Source: Engadget.

Scale 68
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The Best eBooks for Successful Mobile Growth

The Marketing & Growth Hacking Publication

Mobile First” is quickly becoming old news and “Mobile Only” has entered the industry jargon. In 2019, a mobile-centric approach is becoming the key way for brands to connect and engage with consumers for many. So how does one not just cope but build a kick a** mobile growth strategy in 2019? It’s happening.

Mobile 40
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How to Speed Up Your Website by Optimizing Content Delivery

Chart Mogul

Options for speeding up: One solution is pre-installation and caching of UI components (web and mobile apps). With a low page load speed, you will tend to lose potential customers, even if David Ogilvy himself developed your marketing strategy. Conversion and bounce rate. Easier said than done?

Scale 90