article thumbnail

SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach.

article thumbnail

The Stages Of A SaaS Company: When To Scale For Success

Chargify

Seeking financing from friends and family. Establishing relationships with advisors and/or mentors. The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. Have an established, repeatable sales process .

Scale 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meet the Pros Making Waves in the SaaS World

Saasler

He served as CMO and Co-Founder of all-in-one sales prospecting solution, Pipetop , before shifting his attention to a new venture, Pleo.io. Jakob has a long history of working with early stage startups in a technical marketing role, and his thoughts can usually be found on industry blogs like Bi zible and Saascribe.

Scale 40
article thumbnail

CEOs and CXOs of FullStory, Sendbird, mmhmm, Miro, ChurnZero, Canva, HackerOne Join SaaStr Annual 2021!!

SaaStr

Daniel Kahn, Global Open Finance Lead @ Plaid. Devon Rutherford, Managed Services Program Manager & Pre-Sales Manager @ Leaseweb. Viviana Faga, Investor & Advisor @ Coda. Amy Appleyard, VP Sales @ VMWare. Michelle Benfer, VP, Head of North America Sales @ HubSpot. Eva Pittas, CoFounder @ Laika.

article thumbnail

Final Speaker List for 2021 SaaStr Annual!

SaaStr

Viviana Faga, Investor & Advisor @ Coda. Amy Appleyard, VP Sales @ VMWare. Michelle Benfer, VP, Head of North America Sales @ HubSpot. Eva Pittas, CoFounder @ Laika. Christine Spang, Co-Founder and CTO @ Nylas. Dave Walters, CTO @ Hired. Jenn Knight, Co-Founder, CTO @ AgentSync.

article thumbnail

SaaStr Podcast #364 with Figma Head of Sales Kyle Parrish

SaaStr

343: Kyle Parrish is the Head of Sales @ Figma, the company that helps teams create, test and ship better designs from start to finish. To date the company has raised over $132M in financing from some of the best in the business including Sequoia, a16z, Index, Greylock and Kleiner Perkins to name a few. What worked? What did not work?

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130