Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte
SaaStr
OCTOBER 23, 2024
In 2006, BILL CEO and Founder René Lacerte set out to define a category around financial operations for small and midsize businesses (SMBs). Selling to Multiple Stakeholders If you sell into the Enterprise, you understand there are different stakeholders. With SMBs, the smallest business is owner-operated. in revenue.
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