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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

You’re a big part of their tech stack, you’re a big part of their investment strategy, you’re a big part of their spend. These evolving demands from enterprise customers bring with them different skillsets customer success managers need to hone. So how do you create a strong, enterprise-ready team?

Scale 177
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3 Secrets to Help You Sell Upmarket Faster

SaaStr

Differentiating between Small and Medium Businesses (SMB) and Enterprise, or larger companies, is vital. You’ll need to find and hire different types of sales reps, specifically to sell into the Enterprise since enterprise sales are more challenging and typically take longer than selling into an SMB.

Scale 286
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Best Free CRM Software

Neil Patel

HubSpot CRM – Best free marketing CRM Really Simple Systems – Best free sales CRM Agile CRM – Best free customer service CRM Flowlu – Best for SMB finance Apptivo – Best for basic business management. The time invested in a CRM isn’t free, even if the platform doesn’t “cost” anything. Long-term Outlook.

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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

And without it, without multi-region support, all the people I had hired and all the investments we had made in EMEA and APAC, we would just have to let those people go. Because you sell in the enterprise in a very different way than you sell in SMB. Tido: These kinds of platform investments are always tricky.

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The Critical Building Blocks of an Enterprise Sales Engine

InsightSquared

Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. I have assumed that your product is enterprise-ready and that you have determined relevance in this new segment. Having the Right People in Place.

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Kellblog's 10 Predictions for 2020

Kellblog

While most everyone I knew scratched their head at the enterprise-focused Workday acquiring a more SMB-focused Adaptive, Workday has done a good job simultaneously leaving Adaptive alone enough to not disturb its core business while working to get the technology more enterprise-ready for its customers. 2M to $4M).