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SaaS Is Spurring the Next Cycle of Software Superperformance

OPEXEngine

Over the past decade, software has created tremendous value for investors and businesses, thanks largely to its transformative effect on the economy , its role in developing new cloud-based business models, and its ability to increase efficiency in operations. Sticky after all. Four ways to drive value. Embrace the cloud operating model.

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Building a System for Growth

OpenView Labs

There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile).

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

Congratulations you’ve built a product that’s proven itself in the marketplace! ” Was obsessed with mathematics, went to college at 16, became an engineer. Thought I wanted to be an engineer, quickly realized I actually prefer the customer facing side of the startup world. I have a team of people who work on numbers.

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Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. As such, they can face less competition because of the high barrier of entry that comes with developing specialist SaaS products.

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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

Personalized news feeds : Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests. Post your team photos like Zappos. Don’t Just Promote Products and Services. Absolutely.

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Five Ways to Address Complexity In Your Product

Casey Accidental

Is the solution to ignore Scott’s warning and rely on network effects or some other deep switching costs to retain users? This isn’t a bad idea, and why companies like Facebook continued to grow despite adding more and more complexity over time. During this time though, Facebook users also flocked to Instagram, Snapchat, TikTok, et al.

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Beyond the hype: Practical advice on building a platform

Intercom, Inc.

And it’s not without good reason: nearly all software products with dominant market share started as apps but grew to the point where third-party developers began building valuable integrations on top of what these companies had already created. New Relic’s General Manager, Mark Weitzel, weighs in on how you can support your developers.