Remove Education Remove Engagement Remove Marketplace as a Service Remove Sales Recruiting
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Customer Insights to Transform Sales Conversations

Sales Hacker

Sales customer insights. Customer business challenges/opportunities: Issues that customers face or opportunities to improve the way they do things that can motivate prospects to engage. This is important for anyone who prospects or handles inbound calls – could be both inside sales and field sales. Example job titles.

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Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. Customers Are Initially Interested in Education, Not Your Product. What’s a sample job description that I can use to recruit talent?

Scale 107
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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated. Though he had experience in recruiting, sales and product, marketing was new ground for him.

Scale 112
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. Since then, you’ve spent over 12 years in post-sales leadership. Going through all parts of the customer journey.

Scale 177
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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post. Engagement rates are way up — but organic reach is way down. To increase engagement and optimize user experience, content is tailored to each user’s individual interests. Absolutely.

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Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Some examples of niches targeted by vertical SaaS providers include healthcare, eCommerce, finance, and education.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

Dropbox has a long history of using referral rewards like this one to create goodwill, build engagement, and find new customers. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. Your partners act as an outsourced sales and marketing team. Affiliate Programs. Reduced Cost.