Tom Tunguz

MARCH 5, 2017

Every software company competes with another — if not directly, then at least for budget. With global IT spending flat to down in 2015 and 2016 , software businesses are fighting for share of wallet. At this point, the critical marketing imperative is to start a conversation with a receptive buyer, and do it thousands of times per year. But how? I met a master software marketer last week, and he shared some of his wisdom.

Marketing 100

Marketing Artificial Intelligence Machine Learning Sales 100

Entrepreneur - SaaS

MARCH 6, 2017

When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.

Marketing 72

Marketing SaaS 72

CloseSaaS

MARCH 6, 2017

Is Y Combinator worth it? It’s funny: You can ask two totally different YC alumni that question and get two totally different answers, even if they both attended the same batch.

Startup 52

Startup Sales 52

SaaSOptics

MARCH 10, 2017

"I knew there were expensive enterprise software programs that could handle the problem, but we were a startup and very careful with our expenditures," Wilkins said. "I looked everywhere for a solution that could meet our needs and, fortunately, I found SaaSOptics. It was the perfect mix of functionality and affordability. It has been a great solution and has only gotten better.".

Enterprise 40

Enterprise Startup Software 40

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Payments

OnStartups

MARCH 7, 2017

I've been working in the software industry for over 25 years. Pretty much my entire professional career (if you don't count that stint as a night clerk at Red Roof Inn). Back in the late 1900s, when you sold software, you sold software. What your company produced was a large set of properly aligned bits (software). You then got those bits to your customers somehow (floppy disk, DVD, FTP, whatever).

Software 40

Software SaaS Education Onboarding 40

CloseSaaS

MARCH 6, 2017

We've added the ability to customize the columns on the Opportunities view to give you more context about a given opportunity without clicking into the lead.

52

52

Practical Advice on SaaS marketing

MARCH 4, 2017

Imagine that last year I had somehow managed to put together a perfect marketing plan: a perfect message and a perfect mix of tactics delivered perfect results. If that actually happened (not likely, but use your imagination), this would be my first thought as I put together this year’s marketing plan: Let’s do the same thing again. If it worked last year, it should work this year too.

Marketing 113

Marketing SaaS Software Review Mobile 113

OnStartups

MARCH 7, 2017

I've been working in the software industry for over 25 years. Pretty much my entire professional career (if you don't count that stint as a night clerk at Red Roof Inn). Back in the late 1900s, when you sold software, you sold software. What your company produced was a large set of properly aligned bits (software). You then got those bits to your customers somehow (floppy disk, DVD, FTP, whatever).

Software 40

Software SaaS Education Onboarding 40

Tom Tunguz

MARCH 6, 2017

After a SaaS startup has gained traction with SMBs and mid-market customers, they often feel a pressure to move up-market. Sometimes, demand for a product is so great, larger customers the pull the company up-market before they are ready. The startup finds itself in a critical position - both the product and the sales motion must evolve quickly. Zack Kass is a friend who advises SaaS startups on their enterprise selling motions and playbooks, refining the account executive profile, and developin

Management 100

Management Marketing Enterprise Startup 100

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

CloseSaaS

MARCH 8, 2017

Through technology and a desire for transparency, companies are finding it easier to get teams to work together.

Communication 52

Communication Sales Technology Startup 52