Chaotic Flow

JULY 30, 2013

Most of us were taught at an early age that double negatives are a bad thing, because they are unnecessarily complicated and increase the chances of miscommunication. It is with this principle in mind, that I propose that we permanently ban the ridiculous term “negative churn” from the SaaS metrics vocabulary. Churn is negative growth. Negative churn is simply growth.

Churn 133

Churn Scale Acquisition Metrics 133

Tom Tunguz

JULY 30, 2013

How should a successful marketing initiative for a startup operate? It’s possible to jump right into performance marketing immediately after launch, optimizing conversion funnels and squeezing every cent out of ad spend. But I think there’s an important step that precedes performance marketing: community development. . Yesterday, I met with an entrepreneur who was researching how best to build a marketing team for her business.

Marketing 100

Marketing Education Engagement Customer Support 100

CloseSaaS

JULY 30, 2013

Inspired by the latest essays from Paul Graham urging startups to Do Things That Don’t Scale and followed up by 37Signal’s Jason Fried’s excellent post about why their newest product is launched using lots of strategies that don’t seem to scale, the Close Team wanted to share some of our most.

Scale 52

Scale Scaling Startup Strategy 52

Tom Tunguz

JULY 28, 2013

From time to time, entrepreneurs ask one investor for referrals to other investors. After all, investors network frequently, work together and have long term relationships with each other so a referral should go a long way. But not all introductions are equal. The most successful investor-to-investor referrals are those where the referring investor is investing in the business and is seeking to fill out the round with complementary capital.

Investment 100

Investment Startup Business 100

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Tom Tunguz

JULY 28, 2013

Crowdfunding platforms solve three key problems for startups, two of which are obvious. Kickstarter and Indiegogo, among others validate demand and provide short term financing by marketing product ideas and accepting pre-payment for future delivery. Consumers vote with their dollars to catalyze product development. The third, less obvious benefit, is the platforms cajole startups to follow a product management process similar to Amazon’s process, described below by Ian McAllister in his Quora p

Payment Services 100

Payment Services Management Payment Solutions Payments 100