Sat.May 27, 2017 - Fri.Jun 02, 2017

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The "Hiring The Buyer's Role to Sell" Fallacy

Tom Tunguz

What could be more natural than a marketer selling a product to other marketers? Or an engineer pushing a new devops tool to other developers? Or a customer success person pitching CS tools? After all, they both speak the same language, come from the same domain, will develop trust quickly. Consequently, they will sell faster and more efficiently. This might seem like a very logical argument for differentiating on sales processes, but it’s a fallacy.

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Permission is for suckers: Why I made this intern a co-founder of my company

CloseSaaS

Several years ago, I sold everything I owned and bought a one-way ticket to Silicon Valley. I planned to build what I thought would be my legacy—a billion-dollar business that would change the world.

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Maybe you shouldn’t have a Growth Team – Interview with Pedro Magriço from Typeform

Pierre Lechelle

Couple months ago, I was going away to Barcelona for the weekend. I decided to go out there early to get some work done and meet with interesting folks. I emailed a couple people and surprisingly Pedro Magriço answered. I was doing research on Growth at the time and especially about Growth Teams. Pedro brought me […]. Cet article Maybe you shouldn’t have a Growth Team – Interview with Pedro Magriço from Typeform est apparu en premier sur Pierre Lechelle.

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Tailored Brands: A Gentleman’s Concern

ReSci

Tailored Brands, the company that owns Men’s Wearhouse and Jos. A. Bank, has been facing headwinds. Traditional retail strategies aren’t working out as planned, and a tuxedo rental partnership with Macy’s did not meet expected revenue targets, further enforcing the difficulty that retailers are having. The post Tailored Brands: A Gentleman’s Concern appeared first on ReSci.

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Embedding BI: Architectural Considerations and Technical Requirements

While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.

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Ethics in Machine Learning - An Opportunity for Startups to Lead

Tom Tunguz

We’ve entered an era when computers can understand speech, computers can synthesize speech, computers can develop music, author encryption algorithms, create novel art, respond to customer support questions, and even generate new summaries and reports from data. Increasingly, humans will struggle to distinguish between computer-generated and human generated.

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5 B2B cold email templates & samples that win sales in 2023

CloseSaaS

I hate to be the bearer of bad news, but if you’re in B2B sales, the world is against you. OK, maybe not the entire world.

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Machine Learning Predictions for Subscription Companies

ReSci

With the rapid acceleration of Subscription business models, several native e-Commerce companies like Amazon, Starbucks, and Sephora are moving towards adopting the subscription model. Machine learning can help marketers of subscription e-commerce businesses by providing predictive insights. ReSci’s (Retention Science) new lifecycle marketing product Subscription.