Tom Tunguz

APRIL 8, 2017

At a recent board meeting, a CEO said, “This experiment will cost $250,000 to run. After three months, we will know whether our new go-to-market strategy is viable.” There’s a brilliance this type of framing. By quantifying the cost of the experiment, the CEO frames company prioritization as asset allocation. What is asset allocation?

Startup 138

Startup Strategy Data Marketing 138

Sales Enablement, SaaS and Growth

APRIL 10, 2017

Sales enablement is a rapidly emerging, but immature function. Many companies are investing in the creation of sales enablement teams, but as they’re so new, there’s a distinct lack of thought leadership, standardised measurement and best practices available. Subsequently, people often (and understandably) struggle to fully grasp the function. This fuels ambiguity about what sales enablement is and the value it creates for a business.

Sales Enablement 112

Sales Enablement Sales Hiring Underperforming Technical Team Sales 112

CloseSaaS

APRIL 10, 2017

Another Monday morning: The sun’s shining, the investors are happy, and the entire office seems to be in an exceptionally good mood. You can just tell it’s gonna be a great week. Or so you thought, until you got that call.

Sales 52

Sales Management 52

Practical Advice on SaaS marketing

APRIL 8, 2017

I’ll admit it. Over my long career marketing all kinds of technology solutions, I’ve run a few marketing campaigns that flopped: events that attracted no real prospects, email campaigns that generated no serious leads, promotions that drew no response from prospective customers. It happens. And I’m pretty sure that I’m not alone among my marketing brethren.

Marketing 100

Marketing Acquisition SaaS Technology 100

Advertisement

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

Payments

Tom Tunguz

APRIL 12, 2017

A friend recently asked, “Which path is better for SaaS startups? SMB to mid-market to enterprise or straight to enterprise?” It’s a key strategic question for many founders building software companies. Startups that initially target small to medium businesses benefit from several key advantages. First, these businesses are faster to revenue.

SMB 124

SMB Enterprise SaaS Payments Sales Hiring 124