Thu.Mar 28, 2024

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Dear SaaStr: How Do I Best Prevent Churn?


Dear SaaStr: How Do I Best Prevent Churn? You don’t. Instead, you drive it down. Each quarter. You can’t eliminate churn. It’s a fact of business life in selling a product with recurring revenue and thus recurring sales. You can hide churn (e.g., by signing multiyear contracts). And you can drive it down. But you can’t eliminate it. My top suggestion is: Measure churn carefully, and consistently.

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AI in the Hands of Software Buyers

Tom Tunguz

AI will transform software sales. Most of the discourse so far has focused on how AI upends the sellers’ worldview. But the buyers’ process will also evolve. When researching software, operational buyers & procurement teams alike will use AI to research different offerings. Typing “Compare Salesforce & Hubspot for a 10 person sales team. which is better?

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Charting 10 Years of The Google Algorithm

The Moz Blog

Explore a decade of Google's ever-evolving algorithm, revealing over 30,000 changes and a surge in updates, as we delve into the intricate dance between human-driven decisions and machine learning's influence on search rankings.

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How to Handle a Social Media Crisis as a Content Creator

Buffer Resources

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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13 Customer Service Email Tips (and Example)

Groove HQ

A well-written customer support email can make all the difference between refund and a cross-sell (or long-term customer loyalty.) While you will of course have your own special style, in this post, we will cover tips that you should keep in mind for your Expressing Gratitude and Empathy In customer service, your words can shape […] The post 13 Customer Service Email Tips (and Example) appeared first on Groove Blog.

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Using Baremetrics’ Stripe and Braintree Integrations to Unify Financial Reporting


Braintree is a popular payment gateway platform amongst SaaS brands and some mobile apps. It allows customers to pay merchants using multiple methods, including credit and debit cards, PayPal, and digital wallets like Google Pay or Apple Pay. They offer security features to ensure a safe transaction process for customers and businesses alike.

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A Comprehensive Guide to User Analytics: Tools & Methods

User Pilot

User analytics play an essential part in the product development and management process. Why? That’s one of the questions our guide answers. It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. Let’s get to it! TL;DR User analytics is a user research methodology.

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Optimizing Cross-border Trade:Merchant of Record for SaaS Companies

Subscription Flow

The rapidly changing digital economy has led to a growing demand from SaaS businesses based in the US for more straightforward ways to handle international transactions. In this regard, the merchant of record for SaaS companies serves as an essential middleman, allowing SaaS providers and end users worldwide to transact financial transactions with ease.

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We Tested 18 of the Best Cold Email Software Tools: See What Works for Automation & Outreach


The best cold email software & automation tools all have one thing in common: they help you reach more prospects and start more conversations.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Using Baremetrics’ Stripe and Recurly Integrations for Financial Reporting


Recurly is a subscription management tool that offers recurring billing. They integrate with multiple payment gateway options to process transactions, including WorldPay, Amazon Payments, and of course, Stripe.

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Doubling Down: Luci Fonseca, Partner at Base10 Partners


“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Lucy Deland, Co-founder & General Partner at Inspired Capital. Check that out here. This week we’re focusing on Luci Fonseca, Partner at Base10 Partners ! #1.

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Putting Data in a Corner: LLMs and Financial Services Data

Andreessen Horowitz

Nobody puts Baby in a corner — especially if Baby happens to be fragmented financial services data. Historically, the key to building a successful financial services data company has been to extricate and analyze valuable but difficult-to-access resources like public filings, diligence materials, research reports, conference call notes, and news. Now, with the advent of large language models, such previously shackled information might soon be easily and widely available to everyone, ushering in

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