Sun.Sep 24, 2023

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My App Stack: Jessica Gilmartin, Chief Marketing Officer of Calendly

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one with Sarah Scharf, VP of Marketing of Vanta, check it out here. This week we have Jessica Gilmartin, Chief Marketing Officer of Calendly!

Marketing 273
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Avoiding the PLG Trap : Office Hours with Oliver Jay

Tom Tunguz

On October 5th at 9:30am Pacific time, Office Hours will host Oliver Jay , former CRO at Asana & executive at Dropbox. Having worked at two of the most successful bottoms-up SaaS companies, Oliver understands the product-led growth motion better than most. Recently, he’s written about the PLG trap. “Although the PLG approach yields rapid initial adoption and growth, scaling a PLG company is a different story.

Scale 157
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Top SaaStr Content for the Week: Freshworks’ Founder & CEO, Bessemer Venture Partners, Monday’s Co-CEO, and lots more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: How to Do a Reference Check in 60 Seconds Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks How to Be a Much Better Sales Executive in About 60 Seconds Salesforce, Samsara, Monday and More: “Layoffs are Over.

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Retention: Shifting from Reactive to Proactive to Stop Chasing and Start Leading

Sixteen Ventures

Let’s get real. You’re swamped, your team is overwhelmed, and you’re juggling the constant demands of retaining customers while chasing that elusive long-term success. You’re in firefighting mode—again. You know you need to shift from a reactive approach to a proactive one. Deep down, you feel the urgency, but the ‘how’ eludes you.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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AI-Infused SaaS Applications for Smart Cities

SaaS Metrics

Modern cities are getting a tech makeover. Think less concrete, more code. SaaS-driven IoT devices like smart meters and traffic sensors are already making headlines. But the real game-changer? AI-infused SaaS applications. These aren’t your average software programs. They learn from data and make cities run smoother. Imagine a trash can that.

AI 52