Sun.Mar 02, 2025

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Best Practices of Email Follows Ups in CRM for small business lead management

Nimble - Sales

Email follow-ups are a critical component of lead management for small businesses. The right follow-up strategy can make the difference between losing a prospect and closing a sale. A robust Customer Relationship Management (CRM) system streamlines the follow-up process, helping The post Best Practices of Email Follows Ups in CRM for small business lead management appeared first on Nimble Blog.

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SEO Is No Longer the Magic Pill for B2B Marketing

Adhere Creative

The SEO Playbook Is OutdatedYet Most Companies Still Bet The Farm On It Gone are the days when you could crank out keyword-heavy blog posts and dominate search results. Yet, surprisingly, most B2B companies still operate as if this is the go-to strategy for reaching their audience.

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The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Sam Blond

SaaStr

How Rippling Built a Revenue Machine From Zero to Billions In a packed session at SaaStr Annual , Rippling CRO Matt Plank sat down with Sam Blond (former Brex CRO, now founder and also board director at Rippling) to break down exactly how Rippling scaled from zero to a $14B+ valuation and hundreds of millions in ARR. Contrary to the popular narrative that “outbound is dead” and “AI will replace sales,” Rippling has built a revenue juggernaut with a decidedly human-centric

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Transitioning from Founder-Led Sales: The “We Need More Schmedleys” Problem

Kellblog

I remember how silly the board looked that day. Reviewing the slide with performance by salesrep, an alpha board member impatiently shouted the seemingly obvious conclusion: “Look, only one rep — Joe Schmedley — is crushing it. Everyone else is struggling. The solution to our problem is quite simple: we need more Schmedleys.” I had to kick about three executives under the table to prevent them from bursting into uproarious laughter.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Top SaaStr Posts and Pods of the Week: CEO Procore, AI at Monday.com, CRO Databricks and More!!

SaaStr

It’s your chance to catch up on the best and more popular from SaaStr this week! Top Posts: #1. The 2021 GTM Playbook Is Mostly Dead. But Whats The AI Era Replacement? #2. How AI is Really Changing SaaS From the CEO of Procore, co-CEO of Monday and Chair of HubSpot #3. Sapphire Ventures: VC Deals in B2B Start 2025 Down Another -8% #4. Is The Only Way to Get a Good Deal on a Renewal To Threaten to Leave?

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