I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early.
SaaStr
JANUARY 30, 2021
One of the starkest differences I see between First Timers in SaaS and Second Timers is when they hire their VP of Marketing. Second Timers know. They often hire a VP of Demand Gen Marketing even before they have their first paying customers. Those are two extremes in my experience. Most of us can’t afford to hire a VPM 12 months before we have our first customer, and we can’t survive through 10 sales reps without one.
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