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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. A good conversion path makes the process frictionless. How to create an effective conversion path Ready to build a successful conversion path for your SaaS product?

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The decade software ate the world

Intercom, Inc.

Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services. The ultimate failure of Siri to dominate the AI personal assistant game might come to be seen as its biggest miss of the decade.

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THINKIFIC REVIEW 2021: Why Build Online Course With It?

How To Buy Saas

If not, then you must at least be aware of the online courses for marketing purposes. If you have extensive knowledge about something and you want to sell your skills and teach others, you should create your online course and market it. It works on simple methods of signing up and logging in after entering all the necessary details.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

Highlights from Our Conversation Where Should SaaS Companies Localize [2 min clip] David walked through a step-by-step process to assess where SaaS and software companies should consider localizing. Look for existing ecosystems of websites, communities and social presence that exist in that geography around your topic. “So

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16 SaaS community members share their Christmas marketing tactics for Incredo’s holiday post

Incredo

We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas.