Remove Definition Remove Engagement Remove Payment Features Remove Software Development
article thumbnail

Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

From his background in software development and project management, Farhan learned how a data-driven approach is key when it comes to scaling your business – but for this to be effective, you need to keep your customer at the heart of everything you do. My background, as you outlined, started as a developer. Farhan: Definitely.

B2C 118
article thumbnail

Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

There’s many definitions out there, but essentially, mental models are frameworks, principles and ideas which allow you to examine and solve problems in a systematic way and when applied correctly, help you think better. Subscription business model. The right mental model is a shortcut to the right answer - they provide an edge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaS Product Management: Definition, Process & Best Practices

User Pilot

Monitor performance with data analysis Measure KPIs that align with your goals, focusing on metrics such as: User engagement : Track the number of users interacting with the feature, how often they use it, and their average time spent engaging with it. Engagement features : Struggling to get users to take action?

article thumbnail

“5 Steps to Launching a Product” Cloudflare Head of Products Jen Taylor (Video + Transcript)

SaaStr

Because especially in a SaaS business, leveraging the launch moment to grow and drive adoption and engagement is critical. If you step back and think about it, in a SaaS business, what you’re really trying to do is drive awareness, drive adoption, and drive recurring engagement to keep and grow that revenue stream.

Scale 121
article thumbnail

How To Get SOC 2 Certification For Software Companies

Audacix

We know for a fact that large enterprises in particular view security as a key component of a SaaS company proving itself as enterprise-ready : You, as a leader in SaaS company, need this certification because it’s so widely accepted and acknowledged as a prerequisite before they will purchase your software.

article thumbnail

SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey. Is it software? Is it delivery?

article thumbnail

The Most Important Google Analytics Reports You Can Track

GetUplift

Definitely, we want you to have multiple views set up, and I’m going to show in the next slide the different options. So you really have to think about, “How can I record how long these people are spending on the page and if they’re engaging with it?” That’s really tough too. You just abandoned.