Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.
OpenView Labs
JULY 12, 2019
I am, after all, a highly data-driven CMO with a background in data science, analytics and other quantitative disciplines. But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do. I saw the transition as it happened. I saw the transition as it happened.
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