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How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

Mucker Capital

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. As a founder, ideally you want your sellers, marketers, and product leaders aligned in transforming product features into value-based messages to accelerate sales cycles and secure corporate deals.

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How and Why to Use Podcast Marketing? 7 SaaS Companies Advise

Natalia Luneva

I use my podcast, Beyond the Uniform to: (1) create relationships with a sales prospect. It is easier to schedule a podcast interview with my target customer than it is to schedule a sales meeting. Recruit CRM started its own podcast named Recruitment Entrepreneurs back in 2020. . Nassiri, Founder and CEO, Captivate.ai

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How Natural Language Processing Affects Digital Marketing

Neil Patel

One great example is the cybersecurity company Tenable. It was facing two big problems with its sales process: Leads were taking too long to reach a sales development representative (SDR) SDRs faced a bottleneck in engaging with leads outside office hours, or at points in the day when they were busy or away from their desks.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

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When Does Open Source Make Sense for a Business?

OpenView Labs

Other businesses, like LinkedIn and Netflix, have strong histories of being producers of open-source projects, which provides a strategic recruitment and retention tool for top-tier engineering talent. Related podcast episode: How MongoDB Scaled Their Open-Source Product with a Bottom-Up and Top-Down Sales Motion.

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PODCAST 51: Approach Sales with Gap Selling w/ Keenan

Sales Hacker

This week on the Sales Hacker podcast, we interview world famous sales expert, consultant, trainer, and thought leader Keenan. Why sales is contextual and how to leverage context in the right way. Why sales is contextual and how to leverage context in the right way. Subscribe to the Sales Hacker Podcast.

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The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin (Pod 585 + Video)

SaaStr

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. It was funny for Henry to say he segmented his sales team at 80 million in ARR. Transcript.