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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. More and more info is entering the Cloud, creating more exposure and risk.

AWS 216
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April 28 – Customer Success Jobs

SmartKarrot

Ensure Customer Success Managers have appropriate training and development to perform their jobs, use data to track KPIs, forecast retention, and create customer insight. Provide continual evaluation of methods to improve operations, efficiency, and service to both internal and external customers.

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13 Ways to Satisfy Customer Needs and Exceed Customer Expectations

User Pilot

Tips and strategies that can help you satisfy customer needs include: Prioritize essential customer needs using techniques like Kano or MoSCoW. Personalize experiences for different customer segments. Deliver exceptional customer support using AI and self-service resources. How to identify customer needs?

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Customer Journey Analytics: Don’t Let All That User Data Make You See The Forest for The Trees

User Pilot

One tool to achieve this is customer journey analytics software. The software delivers context and clarity to the complicated multichannel customer journey. It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. But then what? Kommunicate.io

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The Beginner’s Guide to Product Operations

SmartKarrot

Using product data and statistics, these professionals share best practices, tools, and tips in a collaborative environment, improving PMs’ daily responsibilities. Product Managers and Product Marketers have traditionally been responsible for the overall success of a product, in terms of sales, revenue, and external market factors.

Scale 10
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12 Customer Success predictions and trends for 2023

ChurnZero

As more mundane tasks are automated by machine learning and AI, people have increasingly more time to devote to developing relationships with customers. With its ability to comb through big data sets like email faster and more accurately than humans, AI will help more product teams maintain product-market fit.

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