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Conversational support isn’t just a nice-to-have – it’s make or break

Intercom, Inc.

Not too long ago, customer support was viewed as a cost center, not a value driver. It was seen as a necessary part of a business, but not something that drove revenue or influenced customers’ buying decisions. Study after study shows how important a great customer experience is to today’s consumers. That time is over.

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Why your privacy ecosystem is crucial in the age of GDPR

Intercom, Inc.

The EU’s General Data Protection Regulation (GDPR) is a major regulatory change that will affect all companies with EU customers or users – and because it applies to companies no matter where they may be, it has a truly global reach. GDPR makes organizations accountable for data breaches caused by third-party service providers.

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How Yelp drove down churn by building up customer success

Intercom, Inc.

It’s time to start thinking about retention at scale and bring onboard a customer success team. She joined the company in 2007 back when it was just 30 people and has been instrumental in helping the company scale both its team and its market share over the years. Why you need a customer success team.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. It becomes harder for the folks running things to make time to be inside their customers’ minds. Speak the customer’s language.

Scale 188
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Is a Freemium Business Model Right for Product-led SaaS?

SaaSOptics

A free trial is often seen as the quickest way to get customers signed up and using a SaaS product/service, but it comes with several strings attached. SaaS companies commonly implement this in two different ways: Free Trial: Users only have access to the product/service for a limited time (e.g. 30 or 60 day trial period).

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Why User Onboarding Is so Crucial For Your Growth Strategy on SaaS

SaaSHolic

Additionally, you’ll increase the lifetime value of your customers and reduce the need for new client acquisitions. A bad onboarding experience won’t impact your bottom line as a SaaS company, but it will negatively affect your customer’s productivity. What makes an onboarding experience a bad one? BigCommerce.

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The 6 Best Ways for Building SaaS Customer Loyalty

Totango

We’ve outlined six focus areas that will help you improve customer engagement and retention : Rapid onboarding. The right solution for the right customer. Support across your enterprise. Customer nurturing. Have a customer-centered renewal strategy in place. #1. You’re on a journey with your customers.

SaaS 74