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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customer success.

Scale 177
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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

You always have to build more relationships within the customer organizations Gong, as an example, started as an SMB platform and went to Enterprise. You also need dedicated resources across your organization — marketing, customer success, product, legal, and finance. The lesson learned?

Scale 188
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3 Secrets to Help You Sell Upmarket Faster

SaaStr

Differentiating between Small and Medium Businesses (SMB) and Enterprise, or larger companies, is vital. You’ll need to find and hire different types of sales reps, specifically to sell into the Enterprise since enterprise sales are more challenging and typically take longer than selling into an SMB.

Scale 276
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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

I think the annual planning process that we actually ended up running was pretty similar to every other one we had run, but it was a couple months after we had just really deeply understood what it was people were using Segment for today and what they wanted to be able to rely on it for at a bigger, more enterprise-ready scale.

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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

How to efficiently collect feedback from customer-facing teams? As your company grows, the customer facing teams (sales, customer support, customer success,…) are growing and the number of questions flowing to the product teams is growing: Is it possible to do this? How is it working? When are we going to do that?

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Kellblog's 10 Predictions for 2020

Kellblog

While most everyone I knew scratched their head at the enterprise-focused Workday acquiring a more SMB-focused Adaptive, Workday has done a good job simultaneously leaving Adaptive alone enough to not disturb its core business while working to get the technology more enterprise-ready for its customers.