The appliance of science: Mark Roberge’s formula for scaling
Intercom, Inc.
SEPTEMBER 10, 2020
It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.
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