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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

The end of the year is the perfect time to show appreciation for your existing customers in ways that build loyalty and boost sales. We asked five SaaS and software companies what they did for existing customers around the holidays. Run a Limited-Time Lifetime Plan. Run a Holiday Giveaway. “We

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Step-by-Step Process for Performing a CRO Audit: 8 Steps

User Pilot

Step 1: Define your conversion points There are several conversion points in SaaS, each action bringing users closer to being paid customers or loyal users of your premium plans. Pricing page conversions : Visitors to your pricing page have expressed interest in your product.

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13 SaaS Renewals Best Practices For Driving Business Growth

User Pilot

Mastering SaaS renewals’ best practices can transform a routine administrative task into a strategic opportunity to drive customer success and propel your business toward sustainable growth. TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal.

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Usage-based Pricing: What is It and How to Implement it [+ Examples]

User Pilot

When it comes to product-led growth , SaaS companies need to get everything details right. From the messaging, positioning, and pricing models, every little detail needs to be perfect for product-led growth to take off. This pricing model lowers the barrier to entry for new users and creates a seamless path toward account expansion.

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16 SaaS Account Management Best Practices

User Pilot

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. What is SaaS account management?

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever.

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What is Recurring Billing?

Baremetrics

Most SaaS businesses adopt a subscription-based model supported by a recurring payment system. Setting up a recurring payment system can be complicated and requires the right tools to measure, manage, and review payments regularly. Cons for Businesses Using Recurring Billing Does SaaS Have to Be Recurring?