article thumbnail

Subscription Finance: What is Customer Lifetime Value?

FastSpring

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

article thumbnail

Step-by-Step Process for Performing a CRO Audit: 8 Steps

User Pilot

Step 1: Define your conversion points There are several conversion points in SaaS, each action bringing users closer to being paid customers or loyal users of your premium plans. Step 2: Set your goals and objectives Your CRO audit goals will determine what activities you deploy and the metrics you track to measure success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is the SaaS Magic Number and How Do You Calculate It?

Stax

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever.

article thumbnail

SaaS Financial Metrics: Use Baremetrics for All of Your SaaS Financial Metrics

Baremetrics

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. Coming from data and engineering backgrounds, most SaaS founders know that good decisions require good data, and great decisions require as much good data as you can find. What are metrics? Customer churn ii.

Metrics 95
article thumbnail

CAC Payback Period: How to Calculate and Reduce It?

User Pilot

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. There are 3 main reasons why a SaaS company should track the CAC payback period.

article thumbnail

What is Recurring Billing?

Baremetrics

Most SaaS businesses adopt a subscription-based model supported by a recurring payment system. Setting up a recurring payment system can be complicated and requires the right tools to measure, manage, and review payments regularly. Cons for Businesses Using Recurring Billing Does SaaS Have to Be Recurring?

article thumbnail

Content Localization: Step-By-Step Guide for SaaS Companies

User Pilot

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. The process includes translation. Let’s get right to it.