ChurnZero

JANUARY 25, 2024

As companies find more ways to support their customers and build recurring revenue, “traditional” CS skillsets are no longer enough. Skillset 1: Sales acumen In 2024, driving revenue is a primary responsibility of CS. This means that sales acumen is no longer just a bonus for CS professionals—it’s a new baseline for many companies.

Customer Success 52

Customer Success Sales Recruiting Sales Hiring Scale 52

Totango

OCTOBER 1, 2020

Customer engagement is the process of driving value for your customer through an ongoing series of evolving communications and interactions. Strategic customer engagement can guide the customer from the promise made by sales, to the delivery of first value, and throughout the entire customer lifecycle.

Engagement 71

Engagement Scale Customer Lifetime Value Headcount 71

ChurnZero

NOVEMBER 16, 2018

It’s time to change our thinking to growing customer lifetime value #PulseEurope2018 #customersuccess pic.twitter.com/yEosP7fhkj. Product and Customer Success are Your Secret Weapons. Customer Success and Product Need to Partner Together. The age of the customer is yours for the taking. pulseEurope2018.

Customer Success 49

Customer Success Scale Headcount Sales Hiring 49

Hitenism

JANUARY 16, 2017

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Reduce sales ramp time by 30-50% via sales enablement. Double headcount every 6-9 months. They raised $65 million dollars with that plan.

Scale 147

Scale Venture Capital SaaS Headcount 147

Totango

FEBRUARY 21, 2020

Flexible subscription and recurring revenue models mean the customer is in control of their service and tech partnerships and reserve the right to move on to a competitor. Customer success and retention have therefore become critical to achieving maximum customer lifetime value.

Customer Success 83

Customer Success Trends Scale Customer Lifetime Value 83

OPEXEngine

JANUARY 5, 2021

CAC includes things related directly to bringing customers in the door — like marketing campaigns, sales outreach, and onboarding processes — as well as more indirect expenses like company headcount and resource costs. There is no single answer to the question of whether — and by how much — to reduce CAC. What is CAC?

Benchmarks 52

Benchmarks Acquisition Customer Lifetime Value Scale 52

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 40

Scale Startup Technical Review Software Review 40