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Subscription Finance: What is Customer Lifetime Value?

FastSpring

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

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Step-by-Step Process for Performing a CRO Audit: 8 Steps

User Pilot

Looking to perform a CRO audit for your website and app? Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. Aim to understand what engagement is like in your product and identify ways to boost it.

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15 Effective Strategies For Retaining Customers in SaaS

User Pilot

Your customer retention rate should growth stage of your company and the industry it is in. Customer lifetime value , repeat customer rate, product adoption rate, and customer churn rate are key metrics to measure alongside your customer retention rate.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

What Are B2B Customer Journey Touchpoints? B2B customer journey touchpoints are occasions when business customers interact with a brand. For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. Phone calls. Blog content.

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13 SaaS Renewals Best Practices For Driving Business Growth

User Pilot

TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. Increase the customer lifetime value.

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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. User persona example.

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How to Reduce Customer Churn Rate: 17 Effective Strategies

User Pilot

Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service. Track feature usage to understand customer engagement.

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