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Product-Led Growth (PLG) For Startups

Mucker Capital

Hila is a mentor with Mucker Capital. Are there types of companies, market segments, industries, or business models where PLG does not make sense? They’re the CEO, they’re the CTO, they never are interested in testing out the product as well. Hila Qu: That's a fantastic first question to think about. That's great.

Startup 52
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Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. Harry : You mentor a lot of young companies today.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely.

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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Or do you find if you’re even talking or mentoring the companies that they’re sort of going through these sort of ideas? Jonathan : So do you think this is different because this is different point of time then? This idea of stretching the dollar, do think that’s applicable now? And it doesn’t mean that you do everything they tell you to do.

Scale 144