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Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. Harry : You mentor a lot of young companies today.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Hila is a mentor with Mucker Capital. Are there types of companies, market segments, industries, or business models where PLG does not make sense? Sometimes the buyer is just too busy. They’re the CEO, they’re the CTO, they never are interested in testing out the product as well. That's great.

Startup 52
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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Or do you find if you’re even talking or mentoring the companies that they’re sort of going through these sort of ideas? People who invest in you eventually want to see their money out, that means that this is a business model. That is a business model. Look, for us, being public worked out.

Scale 144