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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Neil Patel

In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad.

Marketing 145
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A Lead Gen Go-To-Market Cheat Sheet

SaaSX

When you get a prospect interested take them through a process to bring them into your sales funnel. These include content marketing, positioning and messaging, public relations, analyst relations, paid strategy, sales enablement, etc. Create the sales enablement pieces your buyers need to evaluate you.

Scale 52
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Four SaaS Marketing Techniques (That You Might Have Overlooked)

Unbounce

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. Let’s look at how each one of these practices builds upon the data you can gather using interactive content. Adjusting content to your sales funnel.

Scale 111
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7 Tips for Successful Small Business Content Marketing

Neil Patel

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

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How to Do Quarterly Content Planning to 10x Content Output

Neil Patel

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

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Content Marketing Definitions: 15 Smart, Thought-Provoking Angles!

The Marketing & Growth Hacking Publication

Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. But see how they all focus on “how content marketing can serve your business goals”. What is content marketing all about? and they may also buy whatever you recommend. Read on … 1.

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How to Spend Less and Win More Qualified B2B Leads

GetUplift

By following these exact same steps, you can evaluate other lead generation channels such as trade shows or content marketing. Content marketing activities may be a bit trickier though: you need to calculate how much it costs you to create and promote the content piece too. Just think what that can do for you.

Scale 95