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Hey, partner! Introducing new programs for app and service partners

Intercom, Inc.

And as businesses, we could all use partners to forge stronger relationships with our customers. So today we’re excited to announce two new programs for Intercom app builders and service providers: the App Partner Program and the Service Partner Program. That’s what we’ll do as partners.

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A Tale of Two Companies: The Professional Services Paradox

Kellblog

Company A has a leaner services business at 10% of revenue, where company B’s is kind of hefty at 25%. Both companies have barely profitable services businesses (2% gross margin), but at least company A’s is relatively smaller so that services boat anchor does relatively less damage. You know you want to pick A.

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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

And each of those webinars will probably produce at least one customer if you do it every single week in scale. But I almost never see mediocre outsource SEO really work for B2B. Fergal Kerins (@FergalKerins): What if the customers you are trying to reach are all giants? So, thanks man. So hope that’s helpful.

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ChurnZero’s 10 Customer Success Leaders to Watch in 2022

ChurnZero

As the demand for Customer Success surges within SaaS, so too does the need for effective leaders to spearhead this expanding function and steer its strategy and success. Over the course of the pandemic, Customer Success has cemented itself as a central business driver of growth and profit. Follow Adi on LinkedIn.

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Should You Outsource Your Customer Success? All You Need to Know

SmartKarrot

The basic idea that gives rise to outsourcing is when businesses deem a function less important and can be executed elsewhere rather than in-house. With customer success being a new function and companies not prepared for it, outsourcing it might seem like a wise decision. When should you outsource?

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The 1 Critical Metric You Need To Plan Your Customer Experience Strategy

OpenView Labs

Every day, I talk with CEOs and executives at growing companies about their customer experience strategy. They’re often considering questions like: Should I outsource or not? How much should I spend on customer experience and customer support? The short answer: It depends on your Customer Lifetime Value , or CLV.

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Outreach.io Acquires Sales Hacker: Two Heavyweights Join Forces To Dominate B2B Sales

Sales Hacker

This then led to webinars, virtual events, consulting and training, and even my book, Hacking Sales. Our business allowed sales vendors to leverage our platform to build thought leadership in front of an engaged audience of B2B salespeople. Sales Hacker is Now Like an Outsourced CMO. We were a nice cash flow business.