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So I think that is somewhat of a good news in this in that SaaS businesses are sticky. And so while the churn I don’t want to minimize it, stable base of revenue should be able to maintain that through the year. How do we make them feel part of the team and integrate them? It’s the SMB space.
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How does Krish think about purely serving the SMB market? How does he think about the mortality rate of SMBs? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”?
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Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) 29:06) The importance of sales playbooks and codifying the sales process. (35:30) 35:30) Optimal team structures for SMB sales organizations. (52:25) 29:06) The importance of sales playbooks and codifying the sales process. (35:30)
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