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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Keep Your Messaging Relevant Your targeted lists are businesses and people with varying needs and at different stages of the sales funnel. You can create these segments for different buyer personas or based on their previous engagement with your product. To improve prospecting, relevance is key.

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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. These metrics will vary by company, but can include elements such as the following: Sales Funnel. Marketing Lead Gen. Are you filling the top of the funnel cost-effectively? Pipeline Coverage.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Then we both became savvy to this idea of market segmentation. They want to establish certain compliance things in place. FULL TRANSCRIPT BELOW.

Scale 107
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Then we both became savvy to this idea of market segmentation. They want to establish certain compliance things in place. FULL TRANSCRIPT BELOW.

Scale 48
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How to Optimize Customer Retention for B2B Enterprises

Totango

This is because not only do you have to find and reach a new customer but you also have to walk them through the sales funnel. How can you help accounting keep payments on track, monitor contract compliance, and track licenses? How can you help the sales team increase the number of licenses or upsells?

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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. So they added sales team.

Startup 52