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How to Decide When To Move Upmarket

Tom Tunguz

At some point in the life of most SaaS companies, the business will be faced with the question, when should we move up market? The strategic question might be catalyzed by increasing cost of customer acquisition in the core SMB segment. In addition, enterprise sales often requires more staff than SMB sales.

SMB 155
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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

In Today’s Episode We Discuss: * How Krish made his way into the world of SaaS and came to found one of India’s fastest growing SaaS companies in Chargebee? How does Krish think about purely serving the SMB market? How does he think about the mortality rate of SMBs? Does one have to move to enterprise?

Scale 128
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SaaStr Podcasts for the Week with Zylo and TaskRabbit — July 26, 2019

SaaStr

It’s a relatively innovative and new model. ” Is it SMB or is it Enterprise? You make that decision based on the fact that your profile fits either an SMB or Enterprise. Then, you can decide, is it a high volume play in the SMB? Harry Stebbings: Can I ask a strange question? It may be slightly out there.

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SaaStr Podcast #220: Leyla Seka, EVP @ Salesforce Mobile Discusses What Needs To Be In Place For Hyper-Scale

SaaStr

And for years we did the employee survey, and would get the results back, and the thing that everyone liked the most about Salesforce was how innovative we were, and how we changed on a dime, and how we made all these great things happen, and then the thing that everyone was most upset about was everything changed all the time.

Scale 131
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SaaStr Podcasts for the Week with HelloSign and Adaptive Insights — August 30, 2019

SaaStr

Finally, prior to HelloSign Whitney spent close to 5 years at Box where as SVP Global Marketing & GM Enterprise she took on all of marketing globally for Box and was responsible for reshaping the company brand from SMB to enterprise. So it’s no more a cost center, but a potential revenue generator and innovator.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

SMB numbers are harder to get with, but it’s like 60 or 70 for SMBs. But in these big Fortune 500 companies, their incentive in innovation to bring in, but it’s like one or two a year, but they might buy more. That probably means they’ve tried more than 140, don’t you think? Aaron : Maybe once.

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SaaStr Podcasts for the Week with Airtable and Shopify Plus — October 25, 2019

SaaStr

100% the traditional enterprise you should totally buy one of those platforms, but have you noticed where all the new ones are and all the fast growing innovative ones are? The CIOs tend to… The innovative ones are all in. How often can she win when you don’t have a CIO that’s about innovation?