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30+ Tough Learnings from Losing a Top Customer

SaaStr

Another top mistake SMB folks make trying to sell enterprise. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. Your key champion might buy just 1 or 2 new products a year.

CTO Hire 298
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What’s New at ZoomInfo with CEO Henry Schuck

SaaStr

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. So, what’s new at ZoomInfo? ” And there can be some truth to that, right? .”

New CTO 273
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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

How does this change when selling to SMBs vs enterprise? * Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. I mean, you look around, process is broken, communication is broken. How should the success of marketing be measured?

Scale 183
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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

I don’t we can communicate that. So up to 100-150K and SMB, we’re at 2K. For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. And we were acting as the CTO of Gap and whatever, another title.

Scale 141
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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 184
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PODCAST 93: The Journey from 2x Founder to VC with Angus Davis

Sales Hacker

SMB Sales & SDRs at (Smaller) Scale [18:20]. Today’s sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best.

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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. RingCentral is a unified communications as a service space, UCAS. Vlad: So what’s the new reality?

Scale 153