The PLG Pivot: Complementing Traditional Go-to-Market Tactics With Product-led Elements
OpenView Labs
OCTOBER 15, 2019
I have spent most of my career helping to build and grow companies that exist in the SaaS, cloud-based, PLG space. and Google Cloud. Later I spent time at Stripe, also working on growth marketing. When I first joined the company, the growth marketing team was almost entirely focused on online ads.
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