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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m. Many of them said headcount management and spend were common levers they pulled, given the immediate and significant impact they have on spend.

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Found in translation: How multilingual support helps you scale customer experiences

Intercom, Inc.

How do you ensure a great customer experience globally without adding a ton of headcount? Offering multilingual support doesn’t just drive CSAT scores, it can even impact churn. Increase self-service support with an integrated, multilingual knowledge base. Here are our key findings: 1. What’s causing the disconnect?

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. And I don’t necessarily mean 10X in terms of headcount – I mean 10X in terms of efficiency.

Scale 206
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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

I was fortunate enough two years ago to be part of a case study that Stanford GSB did on MongoDB with my current partner here at TripActions, Carlos Delatorre is the CRO here and was the CRO with me at MongoDB. Corporate marketing was working with our influencers, partner marketing was working with our partners. And we did that.

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How to Build the Business Case for Customer Success: The Essential Guide

SmartKarrot

They are: Churn rate: This can be shown in two ways – Revenue churn and Customer churn. Compare this figure with the acquisition cost and document the loss in ROI due to early churn. To back your point, document the churned customers’ usage hours and depth of engagement with the product. Mention this too.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. A lot of folks outsource performance marketing to agencies or use a simpler attribution system, which is fine and correct if your budget is smaller. Rachel now leads marketing at Notion.