Remove Churn Remove Data Remove Marketplace as a Service Remove Underperforming Technical Team
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SaaS Is Spurring the Next Cycle of Software Superperformance

OPEXEngine

Over the past decade, software has created tremendous value for investors and businesses, thanks largely to its transformative effect on the economy , its role in developing new cloud-based business models, and its ability to increase efficiency in operations. Sticky after all. Four ways to drive value. Embrace the cloud operating model.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Funneling time, energy, and resources into developing a stellar customer acquisition strategy is only helpful if it’s designed with your target market in mind.

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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). A CFO is a strategic partner serving as a trusted advisor, arbiter of financial data, and guardian against fiscal blind spots. Are customers churning? Hiring a CFO.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Michael Redbord has an answer for that.

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Customer Education Best Practices for the Onboarding Phase

Totango

A good first impression is integral to establishing trust in your team and confidence in your product’s ability to deliver value. . The frustration that flows from a poorly executed or prolonged onboarding phase can quickly deteriorate to churn. A customer cannot achieve value from a product they do not know how to use.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

The SMBs during the recession churned at a massive rate, right? Our monthly self-service churn went from like 3% to like 9%, right? And churn got higher than the SMEs, but we all came out of this recession saying, “We kept all of our logos.” What do you do with that lightly toxic person on your team?

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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. What is the optimal way for customer success and marketing to work together? *

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