SaaStr

JULY 27, 2022

They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. Smaller organizations don’t typically respond to the long sales cycle or constant conversations and negotiations that an enterprise needs. However, this does not mean that you should abandon sales teams.

SMB 228

SMB Sales Hiring Scale B2C 228

SaaStr

JANUARY 5, 2023

Eva Pittas (Co-founder and COO at Laika) and Dicken Chaplin (CFO at Laika) discuss the value a well-versed CFO brings to their business as well as a few key lessons they’ve learned along the way. Hiring a CFO. First: Why hire a CFO, anyway? . Are you filling the top of the funnel cost-effectively? Marketing Lead Gen.

Sales Hiring 47

Sales Hiring Acquisition Forecasting Outsourced Development 47

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low.

Scale 106

Scale Sales Hiring Underperforming Technical Team Social Media 106

OPEXEngine

OCTOBER 31, 2019

From speaking with a variety of CFOs and VPs of Finance recently, here’s what we are hearing they are looking for in their FP&A hiring, outside of traditional Finance, math, accounting and reporting skills. When he came out, the first thing he asked me was, how do you define a Sales Qualified Lead (SQL)? Finance skill sets.

Finance 40

Finance CTO Hire Headcount SaaS 40

User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. your potential customers and their pain points, existing competitors, their strategies/business model. GTM strategy.

Strategy 82

Strategy Marketing SaaS Customer Lifetime Value 82

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low.

Scale 53

Scale Sales Hiring Underperforming Technical Team Social Media 53

Full Session

DECEMBER 4, 2022

It’s a crucial indicator of how well your business is performing. It gives you a clue on what’s not working with your customer retention strategy and can indicate other business model issues. When a customer leaves, it can disrupt the flow of orders and sales, resulting in lost profits and damaged brand integrity.

Churn 52

Churn Payment Services Payments SaaS Payments 52