SaaStr

MARCH 30, 2024

One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. It’s one thing to invest in an area where only 5% of your business is today. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market.

Scaling 271

Scaling Revenue Underperforming Technical Team Market Segmentation 271

SaaSOptics

MAY 19, 2022

Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Kellblog

DECEMBER 27, 2021

Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply. What drives these disruptive cycles: Feature creep , which leads to market overshoot over time. Tech bubble relents. Miss, until recently.

Blockchain 142

Blockchain Technical Review Venture Capital Sales Hiring 142

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. We’ve got to buy it.”

Scale 109

Scale Sales Hiring Underperforming Technical Team Social Media 109

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100

Cloud Scale AWS Machine Learning 100

ProfitWell

DECEMBER 4, 2019

The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. What is the SaaS business model. As a result, revenue recognition is a fundamental part of the SaaS business model. Recurring payments. Early stage.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. We’ve got to buy it.”

Scale 46

Scale Sales Hiring Underperforming Technical Team Social Media 46